P U T T I N G A F R E S H F A C E
O N C E N T U R I E S - O L D B R A N D
C L I E N T : L I N C O L N M O T O R C O M P A N Y
R O L E : C O P Y L E A D
To mark their 100th anniversary Lincoln wanted to focus the conversation around where they are going, not where they’ve been. So, we launched a year-long social campaign spotlighting 100 diverse creators who embody the brand’s values, passions and visions for the future.
Case Study Video
Our campaign featured all types of creators, but they each shared a connection to the areas Lincoln designers and owners are most passionate about; music, wellness, travel, and human-centered design. We selected four influencers from our group of 100 to represent each of these four Lincoln Passion Points, and asked them to create lifestyle-specific, vehicle reviews for lincoln.com
Wellness
Travel
Design
Music
AGENCY
EXECUTIVE CREATIVE DIRECTOR
EDITORIAL DIRECTOR
ART DIRECTOR
HUDSON ROUGE
JON PEARCE
GEO HAGAN
GUILLERMINA CRUZ