P U T T I N G A F R E S H F A C E

O N C E N T U R I E S - O L D B R A N D

C L I E N T : L I N C O L N M O T O R C O M P A N Y

R O L E : C O P Y L E A D

To mark their 100th anniversary Lincoln wanted to focus the conversation around where they are going, not where they’ve been. So, we launched a year-long social campaign spotlighting 100 diverse creators who embody the brand’s values, passions and visions for the future.

Case Study Video

Our campaign featured all types of creators, but they each shared a connection to the areas Lincoln designers and owners are most passionate about; music, wellness, travel, and human-centered design. We selected four influencers from our group of 100 to represent each of these four Lincoln Passion Points, and asked them to create lifestyle-specific, vehicle reviews for lincoln.com

Wellness

Travel

Design

Music

AGENCY

EXECUTIVE CREATIVE DIRECTOR

EDITORIAL DIRECTOR

ART DIRECTOR

HUDSON ROUGE

JON PEARCE

GEO HAGAN

GUILLERMINA CRUZ

Previous
Previous

Dreams of Neon

Next
Next

Lincoln By Design