T H E W I S H F O R C O N N E C T I O N

C L I E N T : L I N C O L N M O T O R C O M P A N Y

R O L E : C O P Y L E A D

Lincoln wanted their annual winter sales event campaign to stand out amidst a sea of cliche seasonal ads. So, we focused our story of connection on a less familiar, yet all-too-relatable family dynamic. This story follows the transformation that takes place between an eagar-to-please nephew and his wife’s formidable, elderly aunt as they journey home for the holidays together.

Press: AdAge