U S I N G H O U S E C A R S T O
F I N D H I D D E N G E M S
C L I E N T : L I N C O L N M O T O R C O M P A N Y
R O L E : C O P Y L E A D
To promote Lincoln’s new partnership with the Dream Hotel in Nashville, we invited rising Music City star, Jillian Jacqueline to take us on a guided tour of the neighborhood using one of the complimentary Lincoln house cars available to guests.
To inspire hotel guests to take advantage of the house car services, we worked with Jillian to curate a list of hidden gems located within three miles of the Dream. We visited each spot and shared highlights in a weekly Instagram Stories series.
We added our picks to a Lincoln-branded Google Maps link and added QR codes to in-room signage so guests could easily recreate our journey.
AGENCY
EXECUTIVE CREATIVE DIRECTOR
DIRECTOR OF EDITORIAL
ART DIRECTOR
PHOTOGRAPHER
HUDSON ROUGE
JON PEARCE
ASHLEY ELDRIDGE
GUILLERMINA CRUZ
YVE ASSAD