T H E U L T I M A T E C A L L T O A C T I O N

C L I E N T : L I N C O L N M O T O R C O M P A N Y

R O L E : C O P Y L E A D

When a natural disaster brought the theme of Lincoln’s holiday broadcast spot into the headlines, we rededicated our social campaign to the reunification of dogs displaced by the California Camp Fires. Thanks in part to our efforts, over 1400 dogs were returned to their owners, and the remaining three were re-homed with loving families.

Accolades: Short Listed - Brand Film Awards

Case Study

During the production of Lincoln’s annual holiday spot wildfires broke out in the town of Paradise California. In the wake of the devastation thousands of pets were separated from their owners. Because our commercial told the story of a woman reuniting with her family dog, we felt compelled to take action.

Lincoln’s Holiday Broadcast Spot

We rededicated our paid social campaign to the cause, bringing Instagram’s biggest dog photographer, @TheDogist to the area with us to capture images of the lost pups. Then we turned Lincoln’s channels into a virtual lost and found, promoting the images across our channels in an effort to help locate their families.

Social Short Film

Thanks in part to our efforts, all the dogs displaced by the fires were reunited or re-homed, and we celebrated by creating a montage video of dog and owner reunion clips from across the web.

Campaign Wrap Social Montage Video

AGENCY

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

ASSOCIATE CREATIVE DIRECTOR

ART DIRECTOR

FILM DIRECTOR

EDITOR

HUDSON ROUGE

JON PEARCE

LUKE FLYNN

STEPHEN WRIGHT

GUILLERMINA CRUZ

ANDREI BOWDEN SCHWARTZ

MARK POTTER

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