T H E U L T I M A T E C A L L T O A C T I O N
C L I E N T : L I N C O L N M O T O R C O M P A N Y
R O L E : C O P Y L E A D
When a natural disaster brought the theme of Lincoln’s holiday broadcast spot into the headlines, we rededicated our social campaign to the reunification of dogs displaced by the California Camp Fires. Thanks in part to our efforts, over 1400 dogs were returned to their owners, and the remaining three were re-homed with loving families.
Case Study
During the production of Lincoln’s annual holiday spot wildfires broke out in the town of Paradise California. In the wake of the devastation thousands of pets were separated from their owners. Because our commercial told the story of a woman reuniting with her family dog, we felt compelled to take action.
Lincoln’s Holiday Broadcast Spot
We rededicated our paid social campaign to the cause, bringing Instagram’s biggest dog photographer, @TheDogist to the area with us to capture images of the lost pups. Then we turned Lincoln’s channels into a virtual lost and found, promoting the images across our channels in an effort to help locate their families.
Social Short Film
Thanks in part to our efforts, all the dogs displaced by the fires were reunited or re-homed, and we celebrated by creating a montage video of dog and owner reunion clips from across the web.
Campaign Wrap Social Montage Video
AGENCY
EXECUTIVE CREATIVE DIRECTOR
CREATIVE DIRECTOR
ASSOCIATE CREATIVE DIRECTOR
ART DIRECTOR
FILM DIRECTOR
EDITOR
HUDSON ROUGE
JON PEARCE
LUKE FLYNN
STEPHEN WRIGHT
GUILLERMINA CRUZ
ANDREI BOWDEN SCHWARTZ
MARK POTTER