T A K I N G T H E S T R E S S

O U T O F D R I V I N G

C L I E N T : L I N C O L N M O T O R C O M P A N Y

R O L E : C O P Y L E A D

Lincoln is a luxury automotive brand committed to providing sanctuary on the road, but when stress leaves our bodies on a relaxing drive where does it go? This campaign explores a few theories in a series of charming vignettes narrated by Matthew McConaughey.

Digital :60

Broadcast :30s

Digital/Social :15s

Our broadcast, digital, and social work relied heavily on visual cues, to illustrate stressful situations we encounter in everyday life. This posed a unique challenge when it came time to translate our campaign into audio. So, we took a theater of the mind approach, experimenting with sound effects to stimulate our listeners imaginations.

Audio Ads

Digital / Social :6s

AGENCY

EXECUTIVE CREATIVE DIRECTOR

CREATIVE DIRECTOR

ART DIRECTOR

DIRECTOR

EDITOR

HUDSON ROUGE

JON PEARCE

LUKE PARTRIDGE

GUILLERMINA CRUZ

JAKE SCOTT

JESSICA MUTASCIO

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Lincoln By Design

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Dogs of Paradise