T A K I N G T H E S T R E S S
O U T O F D R I V I N G
C L I E N T : L I N C O L N M O T O R C O M P A N Y
R O L E : C O P Y L E A D
Lincoln is a luxury automotive brand committed to providing sanctuary on the road, but when stress leaves our bodies on a relaxing drive where does it go? This campaign explores a few theories in a series of charming vignettes narrated by Matthew McConaughey.
Digital :60
Broadcast :30s
Digital/Social :15s
Our broadcast, digital, and social work relied heavily on visual cues, to illustrate stressful situations we encounter in everyday life. This posed a unique challenge when it came time to translate our campaign into audio. So, we took a theater of the mind approach, experimenting with sound effects to stimulate our listeners imaginations.
Audio Ads
Digital / Social :6s
AGENCY
EXECUTIVE CREATIVE DIRECTOR
CREATIVE DIRECTOR
ART DIRECTOR
DIRECTOR
EDITOR
HUDSON ROUGE
JON PEARCE
LUKE PARTRIDGE
GUILLERMINA CRUZ
JAKE SCOTT
JESSICA MUTASCIO